Jul 3, 2011

Choosing Keywords with Google Wonder Wheel

Google has so many great tools you can use for choosing keywords that it seems almost impossible to know about all of them. Recently, I learned about one called Wonder Wheel. It's intended to give a SEO more options to consider, but it can be used for other purposes as well.

To use Google Wonder Wheel, start by putting a fairly general search term into the Google search engine, and hit “search.” In addition to the search results, you'll see a column on the left hand side. Click on “Search Tools” or “More search tools,” depending on how often you use search tools. You'll see one that says “Wonder wheel.” That's the one we want. Click on that, and watch a bit of magic.

Anandhan Mudhaliyar an SEO Expert gives purposes of example , we'll start with a search on “square foot gardening.” Clicking on Wonder Wheel after doing that search divides the main search result area in half. On the right side, you'll see a column of search results not too dissimilar to the list that took  up most of the screen before. But you'll notice a big change on the left.

What happened? Wonder Wheel took “square foot gardening” and put it in the middle of a shaded circle. Spokes radiate out from this circle like rays out from a sun. Each spoke leads to a related key phrase. This particular search yields eight spokes:

    * Container gardening
    * Lasagna gardening
    * Square foot gardening forum
    * Square foot gardening spacing
    * Intensive gardening
    * Square foot gardening vermiculite
    * Square foot gardening tomatoes
    * Square foot gardening layout

Each of these terms is related to the search phrase “square foot gardening.” I've just gotten interested in square foot gardening myself, so I recognize some of these terms. But if I were starting a blog on my square foot gardening adventures (or misadventures, depending on how next season turns out), I might not have thought to describe it as “container gardening” or “intensive gardening.” And I know I never would have thought of “lasagna gardening”!
 
For just a few minutes of effort, I discovered about two dozen key phrases that are related to “square foot gardening.” A number of these are terms I might not have come up with on my own. Many of them don't even contain the phrase “square foot gardening,” but clearly deal with related, relevant topics. I'm sure you can see how this tool can help you come up with new keywords to aim for on your own or your clients' websites. Good luck!
 
In fact, the term “lasagna gardening” is a little too interesting to leave alone, so let's investigate it a little further. Every term on the Wonder Wheel can be clicked. Clicking “lasagna gardening” creates another wheel. The original wheel with “square foot gardening” at the center glides below it, while remaining connected to the new wheel. The old wheel takes on a lighter color, but you can still click on every keyword in it.

I can go even deeper if I want. Clicking on “lasagna gardening plants” gives me a third Wonder wheel. The first one, with “square foot gardening” in the center, remains visible only as a circle – though interestingly, it shows up as part of a search engine optimization keyword in the new circle: “square foot gardening plants.” And once again, the search results on the right hand side change. If I want to go back to my original Wonder wheel, I need only click that circle on the bottom, and I'm right back where I started.

Source taken from http://www.seochat.com

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